Lada Xray Concept

We have seen enough of the tactic: a car manufacturer that wants their game, it is hiring a designer of a brand tries to imitate it, then brings concepts, people go "Ooh la la." Lada is the latest, which hired Steve Mattin, the design head. Mattin is from the property as a senior designer at Mercedes-Benz and Chief Designer at Volvo before his emigration to the Russian side of life (although the company design studio in Milan, Italy).

The new Lada he wants us to be an X-shaped front end on the Xray concept out just unveiled at the Moscow Motor Show. The frontal treatment is the signature face for the upcoming production of Lada models, but the Buck Rogers cockpits probably not make it to the assembly line. Lada is clearly proud of his creation, has a huge gallery of photos from almost every possible angle unleashed added. If she continues, and to translate them into their production cars, well, the Volga go back just a river and not a punch line.