Ford officially took the wraps off the 2013 Ford F-150 this morning in
The incremental changes to Ford’s best-selling F-Series are
a way pickups retains its fresh automaker, said Doug Scott, Ford truck
marketing manager marketing. Instead of waiting for the next scheduled
refreshing, pushing new features in Ford vehicles, when they become available.
Last year, Ford renewed its powertrain options for the F-150, the addition of
two V6 options.
Ford truck buyers seem to want to approach. Had sold in the
past 13 months, more than half of all F-150s either a 3.7-liter V6 or a
well-preserved Ford 3.5-liter twin-turbo EcoBoost V6 under its hood. Full-size
pickups are the fourth largest segment in the United States , and Scott said the
company thinks it could be the third largest growing segment in the coming
years. "We are 1.6 million truck sales this year (for the segment) to
follow," said Scott. "For our long-term forecasts of 2 million is not
impossible."
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